Bathroom inspiration from Jotex

I came across these bath towels on a website called Jotex . It’s actually a Swedish company that was founded in 1963 by Sven-Åke Johansson in Gnosjö. It sounds like his idea was to make curtains accessible all year round for homes. Supposedly it was to ensure that you could change curtains every season. The name Jotex is from his last name Jo+tex as in textile. I don’t change curtains every season. In Denmark it actually doesn’t seem to be popular at all! But Jotex also have other items for the home. I saw some towels that I’d like to add, which I think will spruce up our bathroom a bit. I also love the name “Happy”. So these are definitely on my wish list for this autumn!

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